How pulse candy market collections higher than Oreo company collection ?

Pulse Candy -

1 Rupee candy crossed 100 crores sale in just 8 months and 300 crores sale in just 2 years.

A start-up may have started with billion of money investment but by hitting failure in market but on other side start-up with very little money investment but with a very quite interesting and impressive idea can create a massive market profit in business .

The same fact is with PULSE candy .

It was started with a simple idea, A candy laced with black salt in the centre.

It was a simple, one-line brief:

If the product is tangy then your eyes should close automatically to relish it or else it is no fun.

That was the lone instruction from Rajiv Kumar, vice chairman of the DS Group for his R&D team working on the Pulse candy.

DSG spent no amount on advertising and promotions, and the candy gained popularity through word of mouth (probably because it’s a great product).

Many people referred the candy to their friends and relatives. People even went to the extent of making ‘Pulse – Fan Communities’ on FB. Some even called it ‘The Pulse of the Nation’.

This candy has surpassed all competition and beaten all the records by crossing the 100 crore mark in just 8 months! This figure equals the record for heavily advertised Coke Zero, Coca Cola’s diet drink!

The Re 1 candy clocked Rs 300 crore sales in 2 years, beating MNC blue chip munchie brands such as Oreo (Rs 283 crore in sales, launched in 2011) and Mars bars (Rs 270 crore in sales, launched in 2011).

Watch our YOUTUBE video over this in hindi :- 

s the same fact the BOAT ( Audio brand ) of india was also started with 16 lakh start-up but now the company is one of India's leading Audio brand and have market of millions . The company maked the quality products and impressed the Indian market .

Ayush Mishra ( Author )